MISSION & VISION
We decided to create Zerodha based on an in-depth understanding of how the odds are always stacked against active traders in the financial markets. A study conducted by us revealed that almost 90% of active traders in the markets lose money in the long run. One of the fundamental drivers that defines this reality is the fact that till date brokerages in India have always charged traders a percentage brokerage of their trade amount, regardless if one makes or loses money on a particular trade. This insight inspired us to create a whole new way of trading, reflected in our mission and vision.